I'm Laura Howarth. I’m a copywriter and digital marketing consultant based in Manchester, UK.
But that doesn’t really tell you much about me.
I’m an overthinker, a music lover, a left fielder, an avid reader, and a total introvert. My drink of choice is a dirty martini. Leave me in charge of the takeaway, and we’re getting tacos.
I’ve always been very passionate about the clients I help and take a great deal of pride in my work. If you’re interested in discussing your next project with me, get in touch for an informal consultation.
I got my degree in English and Philosophy from The University of Southampton (class of 2010). My dream was to work in publishing, so I interned with Random House and Little, Brown Book Group. After narrowly missing out on a PR assistant role, I moved to Portugal to hit reset.
I’ve been freelancing full-time since 2011, with a few breaks to go in-house for a magazine, and a digital marketing agency. As much as these opportunities helped me to develop new skills and meet some amazing people, I’ve always been drawn to the flexibility and freedom that freelancing brings.
In baseball (and softball), the player in left field has the furthest to throw to first base to get the batter out. For a ball to come ‘out of left field’ is pretty unusual.
This is where the idea for my company name came from. Good copywriting should always knock you sideways and make you sit up and pay attention. Cookie cutter nonsense will never get you far. Instead, you should aim to rocket something out of left field.
It’s also very fitting at my personal side hustle is softball-related. I run side business called The Pop Up Batting Cage. My mobile batting cage is available for team training, parties and corporate events.