If you want to banish the jargon and speak directly to your ideal clients, then you need to hire a legal copywriter.
As a copywriter with plenty of experience writing for the legal sector, I have found that law firms hire me for two very simple reasons: I save them time and make them look good. If you want your services to be found on Google, hiring a legal copywriter with SEO experience will also support your cause.
What is a legal copywriter?
A legal copywriter is a person who writes for a living. The best way to understand the role of a legal copywriter is to think of a lawyer and a writer teaming up to create a document that conveys the law in an understandable manner.
The work of the legal copywriter is to take what lawyers know about their area of expertise and make it understandable for other people. In other words, they turn legalese into English. They also craft persuasive messages that will convince clients or people on juries that their clients are in the right, all while staying within the confines of the law.
Why hire a legal copywriter?
Legal writing is a niche skill. Not everyone can do it well. In fact, not everyone wants to do it well. They would rather leave the task to a professional who has an in-depth knowledge of the law and how to express that knowledge in an effective manner that satisfies the needs of the client.
The job of a legal copywriter is not about writing legal documents. It’s about communicating your services to potential clients. Hiring a good legal copywriter will help you to stand out in a crowded online space.
A qualified legal writer can enhance your business’s efficiency while saving you time and money on hiring a lawyer to do all this for you. A legal writer with advanced knowledge of grammar is able to provide accurate content that will make a big difference when it comes to credibility.
Who can be a law copywriter?
There are no rules about who can be a legal copywriter, but some law firms prefer to hire someone with legal training. This could include a paralegal turned copywriter or a retired lawyer who wants to try their hand at something new.
However, you don’t have to limit your search to those with experience in a law firm. Hiring a legal copywriter can be easier if you simply look for someone with a confident writing style and knowledge of how to market different areas of the law.
A legal copywriter doesn’t need to know the entire process of conveyancing, they simply need to know how to sell these services to someone who is purchasing a home. An experienced legal copywriter will be able to capture your tone of voice and speak directly to your ideal target clients, even without any formal legal training.
How to choose the right copywriter for your law firm
First, differentiate your needs. Do you need a general writer or someone with experience in the legal field?
Second, conduct research. Find three or four writers who can meet your requirements and reach out to them for more information on how they might be able to help you with your specific needs.
Third, compare rates. The difference in rates can vary greatly among writers, so it’s important that you find one that fits with what you’re willing to pay.
How much does it cost to hire a legal copywriter?
Legal content can be expensive for businesses. However, there are ways to save money on the cost of legal copywriting services.
Pricing will vary depending on the type of work and the potential value to the client. For example, a well-optimised landing page could generate new business and a steady stream of enquiries for years to come.
According to ProCopywriters, the average day rate in 2020 was £379. Senior copywriters can command up to £2,000 per day. Junior copywriters will typically charge around £250 per day.