In baseball (and softball), the player in left field has the furthest to throw to first base to get the batter out. For a ball to come ‘out of left field’ is pretty unusual. This is where the idea for my company name came from. Good copywriting should always knock you sideways and make you sit up and pay attention. Cookie cutter nonsense will never get you far. Instead, you should aim to rocket something out of left field.

It’s also very fitting at my personal side hustle is softball-related. I run side business called The Pop Up Batting Cage. My mobile batting cage is available for team training, parties and corporate events.